Puerto de la Cruz is the tourist capital of northern Tenerife. Unlike the concrete-laden south, it has retained its soul: cobbled streets of the old port, century-old botanical gardens, and a Playa Jardín sculpted by César Manrique. The city blends European tourists with authentic local life, making it the ideal base for exploring the north of the island.
Things to know before you go: The northern sea is cooler and choppier than the south. Natural pools of volcanic rock (Lago Martianez) more than make up for it.
Plaza del Charco — The beating heart of the city. Café terraces under laurel trees, market on Sunday mornings, evening entertainment. Arrive at 6pm for aperitifs with locals — mojitos for €4.
Botanical Garden (Jardín de Aclimatación) — Created in 1788, one of Spain's oldest botanical gardens. The giant fig tree at the entrance is over 200 years old. Entry €3, closed Mondays.
Lago Martianez — Complex of seawater pools designed by César Manrique. Spectacular architecture and vegetation. Around €7 entry (2025 rates), ideal on rough sea days.
Playa Jardín — Black volcanic sand beach designed by Manrique. Less crowded than southern beaches, tropical gardens with free access.
Old town (Casco Histórico) — Typically Canarian wooden balconies, colorful houses. Calle Blanco and Calle Santo Domingo worth walking.
Local guachinches — Ask locals — no signs, discreet entrance, home cooking for €8-12. Look in the heights of La Vera.
Mercado Municipal — Local tropical fruits, Canarian cheeses, homemade red mojo. Open mornings only, closed Sunday afternoons.
Casa del Vino (20 min drive away) — Canary Islands wine tasting with views of Teide. Free for basic tasting.